Bernard Lansky and his brother Guy started a retail business in Memphis in 1946, with help from a $125 loan from their father, Samuel. After World War II, the store started selling Army surplus goods on Beale Street. When the supply dried up, they opened a high-fashion men's store, where Bernard Lansky established his reputation as a natural salesman and storyteller.
By the early 1950s, Lansky's shop was known as a place where a man with a taste for flash could find the styles Lansky referred to as "real sharp."
At the time, Beale Street was a hot spot for blues, rhythm and blues and jazz, and drew a colorful parade of musicians, gamblers and hustlers from the Mississippi Delta.
One of Lansky's favorite Elvis stories was how he first met the future king of rock 'n' roll. Presley was a teenager working as an usher at a nearby theater and liked to window-shop at Lansky's.
"He said, 'When I get rich, I'm going to buy you out,' " Lansky said in a standard version of the story. "I said, 'Don't buy me out. Just buy from me.' And he never forgot me."
Lansky dressed the singer for the "Louisiana Hayride" and his first TV spots on the Tommy Dorsey and Ed Sullivan shows.
Even though his style of dress changed over the years — including sparkling jumpsuits — Presley shopped at Lansky Bros. the rest of his life. Presley died at his Memphis residence, Graceland, in 1977.
Lansky picked out the white suit and blue tie that Presley wore when he was buried.
"I put his first suit on him and his last suit on him," Lansky was fond of saying.